Oh yes congratulations to Eko Dydda - Male artist of the year, Mercy Masika - Female Artist of the year and Adawnage – Group of the year, the rest and most importantly the nominees who did not become the team leaders because I believe the fact that you were nominated means you are doing something right. Talk about the price packages the three top categories won, like Groove with SAFARICOM and there is a reason it is written in caps, 10k worth of credit is enough bundles for me to not let anyone sleep if you are my Facebook friend, in my contact list and you my lovely readers (Sorry I digress), amongst others tokens from affiliate sponsors.
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| Francis Wairimu Dressed by Warran International |
Change is one thing most of the young generation needed especially in an industry that talks spirituality and religion. It had gotten worse that you could not define Secular versus Gospel and God being God he started using different people to bring sense to the industry. It had become a one or two person show and hence pride and all that your parent warns if you do you will go to hell and by the way Artists, we the young generation are not interested anymore in the tune of your song and so we would feel respected if your songs speaks and reminds us that we choose/chose the right path in matters salvation and why we should continue holding on.
I generally applaud the change embraced by officials to such awards, now that Caroline Mutoko (with all due respect) and the rest who talked sense and instead of it being seen as pointing fingers. The décor, sound and technical depart, the red carpet, artist dressing and something we should try look at and if possible train on the same is the award receiving and speech delivery (like hey, I know we were being watched live both nationally and internationally).
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| Image Courtesy Groove |
Lastly the bar has been set and all eyes are on the brand ambassadors for the next 12 months, that means the game has changed and so if you are aiming that high you better be on your best behavior because just like the Party Primaries (as the media called it) people will show you the door and hold it open for you (that way you will not have any excuse about your hand hurting to open the door yourself) just like Willy Paul and Bahati, I do not judge so that I will not get judged but at the truth has to be said like it is. Word of advice, learn to live your public life and private life separately.
Thank you Groove Awards for the invite and awesome experience and hope for the same next year.
I love this post and you have highlighted very important facts within the Gospel music industry.
ReplyDeleteThere is a need to have a lot of substance versus just singing and singing nothing to do with God, but throwing in certain words.
Amazing post.
Keep on Keeping on.